GEN Z FINDS STRENGTH IN SOFT SAVING

Gen Z Finds Strength in Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success followed a familiar pattern: earn gradually, save aggressively, get a home, and plan for retired life. But Gen Z is coming close to cash with a fresh point of view. Rather than focusing only on long-term buildup, this generation is focusing on equilibrium, wellness, a

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